новые идеи бизнеса
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Опубликовано 3 ноября 2008 г. 10:13:01 MSK
Две простыни в одной Американец Дэвид Хаггерти (David Haggerty) не мог уснуть. Ему было жарко на фланелевой простыне, а жар хоть костей и не ломит, но спать не дает. Сменить простыню на более «холодную» возможности не предвиделось, так как тогда мерзла бы жена Дэвида Дженет (Jeanette Haggerty). Она всегда мерзла по ночам, поэтому фланелевые простыни были в доме в употреблении круглогодично. Находчивый ум американца сообразил, как оставаться с женой в мире и согласии и при этом еще и в комфортной для обоих обстановке. Дэвид догадался сделать «двухполосную» простыню, одна половина которой была из фланели (для жены), а другая из хлопка (для себя). Предварительно запатентовав выдумку, в феврале 2005го семья поставила производство своих наборов простыней и наволочек на коммерческие рельсы. Товар под названием Split the Sheets постепенно стал приобретать популярность. Появление продукта в популярных телевизионных программах и положительные отзывы известных людей хорошо поспособствовали продажам постельных комплектов Хаггерти. «В прошлом году на Рождество мы всю праздничную ночь упаковывали заказы», говорит Дженет, «даже в туалет некогда было сходить». Хотя Split the Sheets уже компания с достойным оборотом, она состоит всего из трех человек: Дэвид Хаггерти, директор; Майк Уолтерс (Mike Walters), партнер и маркетолог и Дженет Хаггерти, называющая себя «главной девочкой на побегушках». Дэвид так и не оставил свою основную работу, хотя основной называть ее уже не совсем логично. В дневное время он бригадир на продуктовом складе в рабочем районе своего города Такомы. А вечером Дэвид приходит домой, и готовит поступившие за день заказы к отгрузке. Шьют белье в Китае, так что предприятие занимается только продажами. Несмотря на имеющуюся некоторую известность Split the Sheets, компания хочет большего (и в этом она права). В планах стать выбором Опры Уинфри и войти в ассортимент интернет-магазина QVC. Кажется, что сейчас не самая благополучная пора для продаж чего-либо, но компания пострадала не от кризиса, а от логистики. Недавние шторма нанесли вред китайским портам, что задержало отгрузки, а американская таможня взяла некоторые китайские грузы на санитарные исследования. В числе таких некоторых «счастливцев» оказались и контейнеры с постельным бельем Split the Sheets, так что самая «рыбная» предрождественская пора торговли в этом году для компании практически потеряна. Но ветер изменится, и хорошая идея переживет экономические и административные препятствия. Источник идеи, наш информационный партнер - |
В этом разделе: Идея для нестандартного кафе, Бизнес летних детских каникул, Клуб пострадавших от кризиса, Летний заработок!, От мечты к реальности. Как открыть свой бизнес и добиться успеха, ...все идеи в этом разделе (62)
Еще идеи бизнеса: Велосипедные путешествия, Уход за дачным участком - в аренду, Машина в аренду и автоломбард. Два в одном флаконе!, Идеи магазинов для мам, Бизнес на скупке и перепродаже лесных даров, ...все идеи в каталоге (544)
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Sadly, Universal Tube appears to be a privately held concern.
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Putting
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